Unibet Review

The size and scale of Unibet is nothing less than impressive. In terms of the standout points, the firm excels in general when it comes to odds, especially the football odds. It also offers the best prices, good and reliable live streaming and in-play options. The bookie also offers players with sizeable bonuses making it the best among many bookmakers.

About Unibet

Unibet was founded in 1997 and first launched an English-language website in 1999. Ever since it started, the company has expanded to over 100 countries worldwide and is said to have over 14 million registered and active users and 650 employees. They have scooped up numerous additional brands over the years and have won several awards. The firm holds a dozen of licenses and is heavily regulated making it the type of a bookmaker that brings much to the table than the average.

Unibet has their main offices in Malta. Their founding company is Nordic OMX, which is a Finnish and Swedish financial services company. The firm operates several exchanges in the Baltic and Nordic states. Unibet Group plc. is publicly traded on the Nasdaq Stockholm. The company has made several purchases in the last few years. In 2012, they bought Bet24, and online bookie founded in Denmark. In December 2014, they bought Bingo.com Ltd for a price of $ 8 million.
Thanks to an extensive range of online gambling products like lotteries, casino, live betting and streaming among others, Unibet has created a safe and secure niche for itself in the industry. It offers other obscure gaming options like surfing and darting, but Soccer and NRL dominate the markets. Those along with the Unibet Promo codes and Unibet Free bets, have helped the firm in attracting a huge football fan base, which is the base for loyal customer line.

Licenses and Safety

Unibet holds a license form the Malta Gaming Authority, the Alderney Gaming Commission, and the Remote Gambling Commission of the government of Gibraltar. The company also holds gambling licenses in Ireland, United Kingdom, France, Denmark, Belgium¸ Italy, Germany, Australia, Estonia, and Romania. In addition to that, Unibet also partners with GamCare.

In addition to being fully licensed, you can bet with Unibet in the knowledge that they are entirely secure. Their entire network is fully encrypted by Trustwave. This implies that all transactions between you and the website can only be viewed by you. Additionally, they have extra security procedures in place. They can ask you to provide them with a form of ID. They are required to do this by law to prevent underage gambling and money laundering.

Odds and Markets

Unibet has something for everyone from generic moneyline/spread/total offerings to accumulators, team totals, futures, exact score, wagering score and many others.

The most followed sports in Unibet are tennis, football, golf, cricket and rugby. When it comes to football alone, you can expect more than 20,000 different betting options. This is spread over markets such as Champions League, Premier League, La Liga¸ Ligue 1, and Bundesliga. Tennis is equally important and offers players with the chance to bet on competitions such as the US open, Wimbledon, the Australian open, WTA and ATP matches as well as the French Open. If you are a cricket enthusiast¸ you will be excited to find out that there are bets offered on competitions such as the Twenty20, Ashes, World Cup, County Championships, International One Day and IPL.

However, it is not the big sports that Unibet stands apart from the crowd. Rather, it presents itself to be a greater operator through the less popular sports it offers a range of bets on. Football, for instance, has over 100 betting options alone. Also, remaining true to this site’s Nordic roots, players can bet on the Finnish version of baseball, pesapallo, bandy, Nordic Ice Hockey, and cyclo-cross.


Unibet has a high global traffic considering that it is the 7th most used online bookmarker. This is an indication of how their odds are popular with their consumers. The bookie also has a lower average betting margin than most of its top competitors. A lower average margin is quite advantageous for the player because you will have better odds and of course improved prices available on the market. Football odds are considered to be good, but this is not the case with other sports. For instance, the basketball profit margin is quite high, which means that you will not get a good deal. Some of their markets also have true openings for opportunities such as Nordic football leagues.

Unibet is among the top in terms of odds. The odds level go up to 98%, which makes it one of the best around. This depends on the sport that you follow but most of them have odds that go up to over 90%. Football is the most represented with odds ranks going between 95.04-97.90%. Cricket too is well represented with odd levels going between 94.93-95.01%. Another one with high odds is the American football with odds levels between 95.92-96.99%.

The site is well designed to allow players view the upcoming events including the next 1 hour, four hour, 8 hours and 24 hours or the next two or five days ahead. It is also possible to view all timeframes at the same time. The odds are listed in UK, US or EU odds format. On the right hand side of the website, you are provided with a bet sip that indicates the total amount wagered along with the total potential payout.

In-play Experience

Unibet in-play is one of the best features of this site. To access the feature, you click on the in-play tab to bring the full range of fixtures currently underway. The events are presented with the time remaining, odds and scores. Some of the in-play sports include football, tennis, basketball, baseball, snooker, UFC, rugby league, MMA among others.
In addition to these, players can bet on the outcome of some events taking place in the world including e-sports, entertainment and politics. This is a major draw for anyone who wants to bet but has no interest in sports.

The Unibet in-play section also features live streaming, which many bookies don’t currently offer. They offer over 40,000 events for you to view on Unibet TV. The live stream feature provides you with a major advantage in assessing the live betting you can bet. Watching the sports as the play gives you an extra edge when you will be betting. There is also a Cash-Out feature that allows you the flexibility to control your live bets. When you can no longer stand the pace, rather than losing the bet, you can reduce your losses by taking part of your wager back, the main idea though is to endow players with a feature that can pay overdue wagers with a view of obtaining a profit before the game ends. The feature is easy to use and you can catch up quickly but it is only accessible only on a number of sports.

Bonus and Promotions

Unibet offers a £30 back bonus even when your first bet loses. The conditions for eligibility are quite simple: it is available for new customers and one must be 18 years or older. The first step is to register for a Unibet account and make a £10 deposit for you to make the first wager. If you lose, then it is all settled; you will be given up to £30 back (the money you will be refunded is equal to the initial bet).

The sportsbook bets are offered on everything except the Combined Live and Pre-match bets, Superscore and Supertoto. All this is done within 60 days, which is more time than many of the other competitors in this industry.

Deposits and Withdrawals

There are several payment options you can use to fund your betting account. At Unibet, deposits can be made using credit/debit cards, wire transfer, e-wallets like Skrill and Neteller, or prepaid cards such as PaySafeCard. Most deposits are processed instantly, or at most in few minutes. If you are using wire transfer, the process will take a few days.

The same methods are used are used to make withdrawals. The withdrawal limits depend on the chosen method and currency. Neteller and Skrill withdrawals take 12 hours to be processed, while credit/debit cards are processed within 3-5 days. The sportsbook doesn’t charge any commissions or fees for deposits and withdrawals.

Customer Support

Unibet’s customer support is one of its strengths. Ever player knows that an online operator without a great customer service team is likely to fail. Unibet offers its customers with several ways to access the customer support service. While you cannot call them on the phone, you can send them an email at info@unibetsupport.com. If you want speed answers to your inquiries, you can use the Unibet online chat feature. You can also check out their FAQ page, which answers any queries that you could possibly have. They offer round the clock customer support.
User Likes vs Dislikes
Range of Markets and Sports
Variety of Betting Options
Bonus & Promotions
Ease of Use and User Interface
Customer Support
User Reviews
Our Score
Very Good
Range of Markets and Sports: 8
Odds: 8
Variety of Betting Options: 8
Bonus & Promotions: 7
Ease of Use: 8
Customer Support: 7
Company Info
Founded: 1997
License: UKGC & Gibraltar
Product Offering
Live Streaming
Sports Betting
Special Betting
Casino Games
Live Casino
In Play Betting
Min Deposit: £10
Welcome Bonus: Bet £20 Get £20
Sports Available
American Football
Aussie Rules
Football / Soccer
Formula 1
Gaelic Football
Greyhound Racing
Horse Racing
Ice Hockey
Motor Racing
Rugby League
Rugby Union
Special Betting
TV Specials
Deposit / Withdrawal
Debit Cards
Wire Transfer